The Counter is all about delicious food, made with love.

Catering and confectionery are what we’re known for.

We like to feed people and we do it well.

Our Story

“This is a story of boy meets girl. But you should know upfront – this is not a love story.”


Ian and Meg have been in the hospitality industry for over sixteen years respectively. Ian is a trained pastry chef with a flair for all things sweet. Meg has experience in all areas of hospitality, and together we form a formidable team. Having gained experience in fine dining institutes such as The Saxon Boutique Hotel and spending several years training in London, we have covered a broad spectrum of the hospitality industry.

We met in 2007, while working at a catering company in Jozi. We found that we had a magic bond; a yin and yang approach to food and events. Four years after meeting, The Counter was born.

Both of us have an immense passion for food. One day we hope to supply every awesome restaurant, coffee shop, boutique hotel and quirky store with our handmade confectionery.

Everything we produce is made with love.

Our Clients

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