The Counter is all about simple, fresh, seasonal and locally sourced gourmet food.
We like to feed people and we do it well.

We currently sell our products at several festivals and restaurants around Jozi and provide gourmet catering for upmarket events.

Since 2011.

Our Story

“This is a story of boy meets girl. But you should know upfront – this is not a love story.”


Ian and Meg have been in the hospitality industry for over fifteen years respectively. Ian is a trained pastry chef with a flair for all things sweet. Meg has experience in all areas of hospitality, and together we form a formidable team. Having gained experience in fine dining institutes such as The Saxon Boutique Hotel and spending several years training in London, we have covered a broad spectrum of the hospitality industry.

We met in 2007, while working at a catering company in Jozi. We found that we had a magic bond; a yin and yang approach to food and events. Four years after meeting, The Counter was born.

Both of us have an immense passion for food. Our ultimate goal is to own a gorgeous shop selling freshly made burgers, sammiches, brownies, pastries, cakes, homemade sweets and bottled goods.

Everything we produce is made with love.

Our Clients